Step right into Salutation Burger Bar, where burger aficionados embark on an epic flavor-filled journey through New York City's most daring burger haven. As the art director and designer behind every savory detail, I've crafted a brand that pulsates with typographic playfulness, reflecting the vibrant essence of the culinary masterpieces. From the irresistible web presence to our tantalizing logo mark, brand guidelines, packaging, in-store signage, and delectable food and drink imagery, every element breathes life into Salutation’s visually bold and cheeky universe. Brace yourself for a taste adventure that's bound to leave you in awe, as you delve into the world of Salutation—a realm of mouthwatering branding indulgence where a dash of restraint and a hint of spice converge to create an experience that's utterly unforgettable.
Visual Identity and branding for Hollandale Academy.
Hollandale Academy needed a look to match their prestigious standing in the K-12 education world, not to mention to help increase enrollment. The visual identity included a new logo, color palette, and new typographic styles. It also included a revamping of the schools sports teams. The new identity is bright and fresh and injects personality into the academy’s online brand presence as well as it’s physical brand experience.
Stellar InfraBuild is a leading infrastructure company dedicated to creating sustainable, technologically advanced environments that prioritize both nature and human well-being. With a commitment to excellence and innovation, Stellar InfraBuild develops iconic structures and projects that transform skylines, set industry benchmarks, and captivate residents and visitors alike.
They needed a visual identity revamp so we started with a new logo, some color standardization, quarterly publications and vehicle branding.
art direction design page layout illustration
The Connectivity Report is an annual, ongoing study of the challenges marketers and creatives face balancing technology with human touch.
My part in this project included concepting the look of the entire report, including all design, illustrations, and typesetting.
Digital re-marketing ads were created for the campaign to draw clicks and eyeballs to the landing page and to download the report.
The Summit is the annual event where customers gather to learn, network, and grow their skills.
I have concepted, art directed and set forth the visual direction of Summit for the last 4 events.
brand development logo brand guidelines
Zerology is a tech company that is in the business of helping people find convenient, eco-friendly ways to get from point A to B and beyond. In the business of reducing greenhouse emissions, with fewer cars, cleaner air and better transportation for all… It was an exciting honor and social duty to hop on board with Zerology.
As a startup with no visual identity, but a critical mission; Zerology needed everything from a logo, color palette and typefaces, to get off the ground marketing collateral. It needed to be fresh, forward looking and electric. (pun intended)
Here you see a logo development. The letter “Z” taking shape in geometry.
The logo mark was then used to create pattern elements, via rotations at 90 and 45 degree angles. This could be arranged and interlocked as desired, or as context determined.
Zerology Select, Daily Commuter, and School Ride further display the brands flexibility to span across different service offerings.
Brand refresh for Wisconsin Science Museum melding elements of science, nature, and the state of Wisconsin to bring a fun and inviting personality to the museum.
Typeface and color palette choices were made and applied to collateral. Graphic elements were created that further convey the brand.
I explored elemental photography to be used as backdrops to the logo. While also making graphic lock ups of the museums slogan “Homegrown Discoveries”
Collateral for Shyp’s new brand roll out which coincided with their entry into the Chicago market. Shyp is a San Francisco based start-up that provides on-demand courier pickup, professional packaging, and delivery of almost anything with just the snap of a photo.
Melvin Kaplan Artist List 2015–2016
College Street Brewhouse was in need of a website that reflected the established brand they've grown into. Based in Lake Havasu City, Arizona, they operate a full-time brewery and pub, so organizing the content was key. By using full scale photography and clear sectioned out content, we can help tell their story of authenticity (and delicious food). We also added a blog where the brewers write about their latest, greatest and funkiest ideas. View the full site.
